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February 22, 2011 "Mortgage Lenders Must Focus on Customer Service Says Element Funding"
January 24, 2011 "ELEMENT FUNDING FINISHES RECORD BREAKING YEAR WITH HUGE DECEMBER"
December 7, 2010 "ELEMENT FUNDING SEES LIGHT AT THE END OF THE TUNNEL FOR MORTGAGE INDUSTRY"
Contact:
Cory Maloy
Snapp Conner PR
(801) 994-9625
cory@snappconner.com
FOR RELEASE FEB 22, 2011
Mortgage Lenders Must Focus on Customer Service Says Element Funding
Government Impact Makes Service the Only Differentiator
ATLANTA, Feb. 22, 2011—Recent overhauls by the government have made it much more difficult for people to obtain mortgage loans. Today lending institutions all have similar underwriting guidelines requiring extensive documentation and providing little differentiation. Regional mortgage banking leader, Element Funding, differentiates its services on one of the most important aspects to customers and clients—agile and personalized customer service.
“We find that in today’s credit market, the savvy borrower will select a lender on one major competitive factor—outstanding service,” said Larry Sutton, co-founder and managing partner of Element Funding. “That’s our edge. Our staff helps borrowers gather everything they need and walks them through every step of the process to successfully obtain the loan they want.”
It wasn’t that long ago when potential borrowers had many options available to them. They could deal with an organization with limited offerings or with one with all kinds of financing options. Approval was easier since less documentation was required from the borrowers. The government overhaul changed all that. Today the process is much more complex and Element Funding wants to make sure its customers receive all of the guidance, help and service they deserve.
Karen Evans of Conyers, Georgia, was looking to refinance the mortgage of the home she and her husband had been living in for 23 years. They wanted a new 15-year fixed mortgage with a much lower interest rate. They started with a large regional bank recommended by a family friend. The experience was a disaster and they ended the loan process with them.
“The lender confused us with other clients,” said Evans. “They were overworked, confused our facts and information, botched our appraisal, and were never available to answer our questions. It was a terrible experience.”
The Evans attends the same church as Bob Britton, one of the loan officers at Element Funding, who took over their loan and gave them the customer service they needed and desired.
“They [Element Funding] made it easy—they did it the old fashioned, honest way,” said Evans. “There were no surprises. They were honest and up front and helped us line up everything we needed to close on our loan and we closed on time. It went quickly.”
Evans appreciated the fact that Element Funding answers the telephone, provides answers to their questions, and kept them appraised and on track through the loan process.
“Element Funding made sure that every step was covered so we received the best interest rate and met every deadline on time. It was a great experience for us,” she said. “I have recommended Bob and Element Funding to many people and will continue to do so. He really knows his business.”
Element Funding is a high-powered mortgage company with backing from one of the nation’s largest lending institutions, Primary Residential Mortgage, Inc. (PRMI). Their focus on hometown customer service continually sets them apart from other lenders.
“We know consumers have a lot of options to choose from in terms of who they work with, but our approach and dedication to customer service sets us apart from other mortgage bankers,” said Paul Lopez, co-founder and managing partner of Element Funding. “Our loan officers are experts in knowing and understanding mortgage banking rules, regulations and laws, but differentiate themselves by taking customer service to a new level by devoting the time to know and understand our customers’ needs.”
For more information about Element Funding or to talk to an agent visit www.elementfunding.com.
About Element Funding
Element Funding provides flexible, cost effective mortgage solutions that combine local expertise and a hometown feel with national lending power. By focusing on product from multiple banks, competitive pricing and flexible processes that ensure timeliness, the company is able to be more responsive, agile and reduce costs. For more information, visit www.elementfunding.com.
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Contact:
Cory Maloy
Snapp Conner PR
(801) 994-9625
cory@snappconner.com
FOR RELEASE – JANUARY 24, 2011
ELEMENT FUNDING FINISHES RECORD BREAKING YEAR WITH HUGE DECEMBER
- Mortgage Lender’s Success Fueled by Purchase Originations and Focus on Customer Service –
ATLANTA, 24 Jan. 2011—While many mortgage professionals consider the winter months bad for business, regional mortgage banking leader Element Funding had one of its biggest months ever in December—a strong signal the housing market is improving. The month capped off a record year in 2010, during which Element Funding funded nearly $500 million in loans while continually putting its customers first.
Element Funding originated over 300 loans during December, overcoming a traditional downtrend during the same period. The company was also able to gain new customers. Paul Lopez, co-founder and managing partner of Element Funding, is excited about the source of this sustainable growth.
“Our mix of loans includes a high percentage of purchase originations with a low percentage of refinances,” Lopez said. “The fact that 86 percent of our loans are purchase mortgages signals that people are gaining more confidence in the market and purchasing new homes.”
Although the winter months are cold and filled with holiday and post-holiday hustle and bustle, real estate professionals and homebuyers shouldn’t expect business to be slow, according to Larry Sutton, co-founder and managing partner of Element Funding.
“Savvy consumers recognize there are great deals to be had,” Sutton said. “With home prices and interest rates remaining at record lows, now is a perfect time to buy a home or second home.”
Although Element Funding is a high-powered mortgage company with backing from one of the nation’s largest lending powerhouses, Primary Residential Mortgage, Inc. (PRMI), its focus on hometown customer service is what keeps customers coming back. Most new customers come as referrals from other customers satisfied with the company’s nimble and flexible service.
Element Funding expects its expansion to continue in 2011, and has set a target of 35 percent growth through heavy personnel recruiting in current markets and the opening of offices in a new state.
“In this business, consumers often find it hard to know who they can trust,” Lopez said. “We’re proud that our partners and customers continue to recommend us, which allows us to grow and help even more people connect with their dream of home ownership.”
About Element Funding:
Element Funding provides flexible, cost effective mortgage solutions that combine local expertise and a hometown feel with national lending power. By focusing on product from multiple banks, competitive pricing and flexible processes that ensure timeliness, the company is able to be more responsive, agile and reduce costs. For more information, visit www.elementfunding.com.
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Contact:
Cory Maloy
Snapp Conner PR
(801) 994-9625
cory@snappconner.com
FOR RELEASE DEC. 7, 2010
ELEMENT FUNDING SEES LIGHT AT THE END OF THE TUNNEL FOR MORTGAGE INDUSTRY
-Forecasts lead to positive 2011 outlook-
ATLANTA, 07 Dec. 2010— After several years of growth during a trying time for the mortgage industry, one leading regional mortgage banker, Element Funding (www.elementfunding.com), predicts 2011 will be a strong growth year for purchase originations, increased home sales and stabilizing home prices, making it a great time to buy or refinance.
“We’ve been fortunate to experience very positive growth during the recent downturn in the housing market due to strategic business decisions and a strong emphasis on serving customers,” said Larry Sutton, co-founder and managing partner of Element Funding. “We are really starting to see the light at the end of the tunnel. Like industry watchers, we are seeing strong up ticks among the key industry indicators in our business.”
For example, according to the Mortgage Bankers Association, purchase originations will rise 30 percent in 2011, with an increase in home sales, stabilization of home prices and fewer cash purchases.
In just a few short years since its creation, Element Funding, which has offices in Georgia, Florida, North Carolina and South Carolina, has become the number one mortgage division of Primary Residential Mortgage, Inc. (PRMI), a leading nationwide mortgage originator who annually funds over $4 billion. Element Funding has closed over $1 billion in mortgages since its creation and is on its way to $500 million in 2010.
“When we saw the mortgage lending scene getting out of control, we decided we needed to come together to provide a responsible solution,” said Dr. Paul Lopez, co-founder and managing partner of Element Funding. “The only way out of that mess was a return to ethical, responsible lending practices, and aligning ourselves with strong partners such as PRMI.”
With the security of PRMI’s backing, Element’s founders focused on providing personalized mortgage consulting and service to customers. This right-size approach helps the company offer flexible, cost-effective mortgages while allowing customers to feel like the company knows their names and understands their needs.
“Element Funding’s hometown approach to mortgage lending has helped them provide top-notch service to customers,” said David Zitting, President and CEO of PRMI. “That service, coupled with the backing of our nationwide lending power, has led to their success.”
With market stabilization and strong mortgage bankers like Element Funding willing to walk customers through the mortgage process, now is a great time for consumers to renew their interest in or enter the housing market.
About:
Element Funding provides flexible, cost effective mortgage solutions that combine local expertise and a hometown feel with national lending power. By focusing on product from multiple banks, competitive pricing and flexible processes that ensure timeliness, the company is able to be more responsive, agile and reduce costs. For more information, visit www.elementfunding.com.
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